Shell does a nice job of bringing together its F1 Ferrari Technical Partnership and its Shell Eco-marathon fuel efficiency competition.
On the surface, motorsports and "new energy" mix as well as oil and water. In reality, the technological advances formulated through each have direct implications on everyday driving. Performance coupled with efficiency. Together, it's a very compelling story.
It demonstrates that we're all facing the challenge of alternative energy together - from the top engineers at the racetrack to the brighest minds of the future in the classroom.
May the best ideas win!
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